![]() ![]() Lead master data records are used as the foundation for sales and marketing. A lead describes people and organizations in the sales pipeline-your potential customers. You can begin the process with the business partner master type: lead. Two types of business partners are used throughout the sales process: leads and customers. Using customer group helps simplify the process of creating leads and customers as well as facilitates better reporting. You create a new customer group to handle the special pricing and payment terms needed for schools. You have a marketing campaign focused on attracting local schools as new customers. The topic on customers and customer groups, we will define a new customer group and a new customer belonging to this group. We will create a lead and then convert the lead into a customer.
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